The Co-operative's Members didn't understand the 'community' benefits of the scheme. We were asked to make their website a place that would show visitors the true spirit of
The Co-operative – and also unite all eight of
The Co-operative's family of businesses.
When we asked members to think about
The Co-operative they tended to visualise the place they knew best –
The Co-operative supermarket on the high street. There is so much more to The Co-operative than this. So what would a high street be like if every facet of The Co-operative was present?
We created a virtual high street in a virtual town where every aspect of
The Co-operative was brought to life. A place that felt real, where visitors could look around at their own leisure and learn what being a part of
The Co-operative really meant.
Technically, the site was built using a mixture of CGI and film content to create a 3D interactive online environment.
The result is that unique visits per month have trebled, the number of pages per visit has increased to 3.58, and the average length of visits has increased to 2.35 minutes (a 20% uplift in each case).